My first Hollywood moment: No #@&% Sherlock

December 28th, 2009

Good to see my first Hollywood film promotion effort went well. Variety Magazine said it grossed $75 million this weekend. Here’s the theatrical poster. Warner Bros changed my line from “Try to elude him” to “Nothing escapes him.” But oh well, it was a group effort and a great experience. Too bad the ad agency failed with their merger as well as their Chapter 11 restructuring. All 500 staffers were let go and none of the freelancers were paid (as in me). Ugh! More irony for our biz. Hopefully 2010 will be a better year.

A version of my tagline, but hey it's a team effort.

A version of my tagline, but hey it's a team effort.

© 2010 Mike Seng

Brand Repair Kit

November 17th, 2009

Check out Commercial Photographer Rob Jones’ brand repair kit. It’s fresh from the printers and capturing all of the right attention.

Outside you’ll see the copy I wrote and Kimberly Jones’ wonderful design. Inside, Rob includes small samples of his incredible bike and racing images all shot with genuine enthusiasm since Rob himself is a pro racer.

Apparently, it was a hit with a creative director at Crispin, Porter, Bogusky in Boulder, CO. Here’s a link to Rob’s work: www.RdJonesPhoto.com

Inflate your brand before it goes flat.

Inflate your brand before it goes flat.

© 2010 Mike Seng

Come on “y’all”!

July 31st, 2009

Starting tonight, let’s ALL use “y’all” to indicate plural. “You” as plural isn’t always clear if anyone else is w/in an earshot. And, even though I’m from up north where “you guys” is typically heard, it’s wrong when females are in the mix. I’d bet most females would agree — but then, I’m not a betting man. It’s enough The “United States” can’t agree on “pop,” “soda” or “cola”? Know what I mean, y’all?

© 2010 Mike Seng

Don’t blame me for bad branding.

July 17th, 2009
Anyone remember that obnoxious campaign that gave advertising a bad name? Along with many others?

Anyone remember that obnoxious campaign that gave advertising a bad name? Along with many others?

© 2010 Mike Seng

February 23rd, 2009

Zee coffee is very good. Try it, you like: http://www.redsquarecafe.net/index2.htm

This was my first coffeehouse I visited in Portland back in April of ‘07.

© 2010 Mike Seng

Hello from Mike

February 1st, 2009

Hi!

Ready for the Oscars

Ready for the Oscars

You’re looking at my fresh new web site. Unfortunately, you’re also seeing me pretending to be a movie star in this photo. Well, thanks for visiting. Now grab yourself a hot cup of joe and check out my work on the Portfolio page. Reach me from the Contact page, and I will respond faster than you can say “Keep dry in Portland!”

© 2010 Mike Seng