MIKE SENG, Copywriter – Coffee Drinker
Portland, OR USA
Los Angeles, CA USA
Atlanta, GA USA
Washington, DC USA
GIVING IT “THE MIKE-OVER”
At least he's never lost for ideas
STRATEGIC ENTERTAINMENT WRITING
Mike Seng, Copywriter, recharges his mind exploring fresh music, the great outdoors, movies, photography and new ways to kid around. His main passion though as a professional writer continues to be to “think ‘til it hurts — in between some fresh roasted java, of course.
More Apparel Experience.
Mike was put to work on the May 2011 online newsletter for Columbia Sportswear, one of the most fun projects he ever had. It’s fun to be paid to be funny. Wrote the main headings and a good chunk of the body copy. Also came up with the pine needle scurvy recipe and found the video of the flying beach umbrellas.
Mike at Nike.
Last year, Nike called on him to conceive, write and direct the overview brochure for their new global supply chain model. The “Mike-Over” was extremely well received from the top down. He also wrote an animation and various internal web and print campaigns to educate employees on operational changes in an emotionally engaging way in the vein of their agency, Wieden & Kennedy.
More than seven years of agency experience. On top of everything else.
In his more than seven years of agency experience on both regional and national brands, Mike’s geared up for an extensive clientele on the largest of cross-media campaigns. He’s also navigated through 10 years of in-house and freelance challenges. Short copy, long copy, interactive, traditional — it’s all good as long as he can emotionally engage with a target audience for optimal results.
Degreed and Certified.
He has the credentials, too. Mike earned a Certificate in Copywriting from the renowned Creative Circus advertising school in Atlanta and a Bachelor of Science in Journalism from The University of Maryland. Oh, and there’s that shiny creative license he uses to invent new words, phrases and other plausible thoughts as needed. That’s the best part!
Writing movie poster copy. Fun hard work still exists!
Most recently, Mike’s been writing taglines for Hollywood studios such as Warner Bros. and United Artists in addition to work for various design firms, agencies and independent businesses. One project even included writing about 100 new options to re-title the film Hot Tub Time Machine (Actor, John Cusack, did not care for the actual title and so the agency asked Mike to come up with other options). Naming projects are some of his favorite gigs, whether for the silver screen or Silicon Valley. Where did he sharpen these skills? Maybe it was naming an incentive card the “Karma Card” for an pan-Asian restaurant or branding a voice-over-internet company “Clari-Net”. Or, perhaps it was his slogans that “stick” like “Agents Who Know” for a real estate firm or “Keepers of your big idea” for copyright attorneys. Mike will not only handle it; he’ll do so with surprising results.
Click to see.
Have a run through the Portfolio page on this site to see a sampling of his stuff. Take note: His award- winning campaign work for Roswell, NM’s UFO Festival, Melitta Coffee and AGCO agricultural equipment evidence Mike’s ability to brand-build across numerous industries with his strong conceptual skills.
In addition to the tangible pieces, Mike has brainstormed ideas for a national Adidas basketball shoe promotion for Dick’s Sporting Goods and Northwest Natural’s 2008 interactive campaign. “I don’t just write,” says Mike. “I visualize the greater concept whether solo or as part of a branding team.”
Coffee anyone?