Here are answers to some common questions I get and a few unforeseen that pop up:
Why should you hire a true copywriter?
Do you hire gravediggers to build your swimming pool just because they can use a shovel? Of course not. Don’t bury your brand alive. Call on a genuine, experienced copywriter with the right education and experience who truly gets marketing. That’s how my clients see me. It’s both an art and a science.
How can I assist your organization, team, marketing objectives, etc.? —
As a professional copywriter, I’m much more than wordsmith. I’m an idea guy who solves businesses challenges alone or on a tight-knit team of other brand professionals. I strive for genuine engagement, not overwriting or serving up boring crap that gets ignored.
I don’t always use complete sentences either…like that previous one. Using the vernacular is how we roll, the way real humans speak. And sometimes, we use words like ‘crap’ or ‘vernacular’ to stop you in your tracks.
Which services do I provide?
It’s a long list having worked on the agency side, in-house in marketing departments and through freelance and with constantly evolving media options. Here are most of services, but please ask if you have other general or specific needs:
- Brand Positioning (from strategy to execution)
- Creative Direction
- Website Content Development
- Advertising Campaign Concepts and Development
- Editing & Proofreading
- Titling (naming products, company names, films, etc.)
- Corporate Slogans
- Blogging (byline or ghostwriting)
- Viral Video Concepts & Scripts
- Audio-Video Scripts (for trailers, corporate videos, radio, etc.)
- Corporate and Product Logo
Are my services affordable?
First of all, if I was in it for big money I wouldn’t have become a copywriter. How many writers do you know driving Porsches? Zilch! I do have bills to pay like everyone else, but gouging any customer won’t make them a client or keep them as one. And, I want to sleep at night knowing I’m honest.
I charge market rates for my services, and always provide estimates that are +/- 15% of the project total. I rarely exceed the estimates and will always notify you in advance if I expect to. No one likes surprises. These estimates are based on an hourly rate which may fluctuate depending on the nature and scope of the project and industry.
On average, I think you’ll find that my work will exceed your expectations. It’s likely I’ll save your company money by helping it refocus objectives across all marketing including human resources and business development — from the top down and/or the ground up. What I do is pretty powerful stuff, so let’s get busy.
Why is my education significant to your business goals? Doesn't experience matter more? —
Besides my more than 20 years in the biz, I earned a Bachelor of Science in Journalism from The University of Maryland, one of nation’s top colleges teaching writers of mass media. I also graduated and and received a Certificate in Copywriting from one of the leading schools for brand content professionals, The Creative Circus in Atlanta, Georgia.
Graduating from these challenging programs isn’t a walk in the park for anyone nor were they for me. Learning to write succinctly in relevant language to a wide or narrow audience requires more than just talent. These schools gave me the skillsets to write with good grammar and in the Associate Press and Chicago styles, the most commonly adopted by the media and business world.
I also learned the importance of proofreading, careful editing, protecting intellectual property and collaborating with other professionals. You can expect me to put all of my training and talents to work for you, day-in, day-out.
Do I work on multiple projects at a time or prefer one at a time?
Often, it makes more sense to gang up certain projects rather than singly, not just because of work flow. It makes sourcing and collaborating with other talent more efficient. It can also be nicer to a marketing budget than a piecemeal approach.
When I work on multiple projects simultaneously, they tend to congeal in a natural campaign passion and move along faster. For instance, it makes sense to begin with a brand positioning project, then tackle the slogan and logo as the first executions since they are directly related.
Other times, just working on a single project at a time allows for the creative work to evolve organically and at a pace that’s comfortable for certain clients or industries. I learned this while working on my first ad campaign for a restaurant chain. And, I found the same to be true when cooking with new ingredients at home in my kitchen. Funny how life is so connected, right?
Do I work solo or as part of a team?
It just depends. I often bring in an art director or designer to assist with various projects. The classic copywriter/art director team approach works as well for us as it does for our client and can be more creatively rewarding to a brand. I’m also used to working with a client’s existing creative team such as when I worked on contracts at Nike’s headquarters or at various branding agencies both on-site or remotely.
Through my work and connections, I have developed my own talent pool of equally devoted professionals to team up with. I’m constantly out and about meeting new ones, too. Sometimes they are seasoned pros. Other times, they’re fresh talent that I must get to know. Portland is full of these types, and it’s a big reason I wanted to live and work here.
It always depends on many factors and the objectives, so I remain flexible. As a consultant, it is my responsibility to inform you if I recommend a different path with talent or anything that could compromise the growth of your brand.