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Arvin Goods brand positioning & messaging

Facilitated and directed a brand positioning study and initiative for Arvin Goods, a Seattle-based manufacturer and designer of fully recycled and recyclable apparel. Then, I wrote top-of-funnel content which resulted in key messaging first for the brand’s paid-social media campaigns.

As a company, Arvin Goods is fundamentally opposed to greenwashing and needs to create awareness of how using recycled materials is both practical and can appeal to all genders and most lifestyles — without compromising style.


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