Samsung’s Strategy & Innovation Center and their agency enlisted my help translating a complex new developer tool into appealing consumer language through a product launch of their first Internet of Things developer product line.
Working with the wonderful creative team and project managers of Atomic D in San Francisco, I brainstormed on the logo development and wrote the slogan for this breakthrough new platform. Samsung ARTIK enables software developers to create products that work seamlessly with sensors integrated with the web for The Internet of Things. So basically, you can Make Everything Smarter.
I also titled the entire product line “ARTIK Pioneer Edition” and wrote the packaging content. And, now Samsung is a top leader in the IoT space.